Naming Jesus in Situations

We just had a great conversation at work about helping people "name Jesus in situations" - about how much we as Christians so often go up one end of "preaching the gospel" or "just" living in the midst of people, living redemptive lives etc but not actually naming Jesus in situations.
I wonder how do we stay in the tension on this? How do we help others do that too? I reckon for most of us we live at either extreme and swing between them rather than being on a different plane or living with the tension.
How would you say Neo lives in/outside this tension?